12 Rules of Courage for Success That Drive Growth

I think we have a Courageous Leadership problem. I recently an article Demystifying Courageous Leadership where it talks about how we live in an era of distortion, not disruption or transformation but distortion. Look at how we are reacting and leading through the coronavirus and the toilet paper debacle. We lead today in a world where there is much uncertainty, no reliable blueprint and unrecognisable landscape.

Within this landscape and uncertainty there is one thing that stands out in which we need more now today than ever in our leaders – courage. Courageous leaders are ultimately the ones who can lead through this landscape & uncertainty with adaptability and resilience as well as motivate their people around a shared purpose, inspire their customers, and bring their companies to new levels of success. Businesses who lead without courage visibly suffer.

Our work, numerous studies and research as well as findings across the globe have shown the best companies are the ones who have found the courage to make bold moves that transform their businesses. In turn they have stayed courageous especially in the face of complicated circumstances. Leading with courage through today’s distorted playing field creates sustainable value & outcomes across all areas of your organisation. Here are my 12 Rules of Courage plus find out more today about our Courageous Leadership Workshops and Programs.

1.    Speak the truth, no matter how difficult it may be.

It can be so hard to say what needs to be said. But when you have the guts to say it, you’ll often make a big difference.

2.   Know your values – and stick to them.

Knowing what makes you ‘you’; what you value and believe in, and holding to them in the face of opposition takes real courage. Great change is made when people stick to their guns.

3.   Be unapologetically you.

It takes guts to be yourself and love who you are. Staying true to yourself will help you navigate even the toughest situations while staying confident.

4.   Never let fear stop you from achieving your goals.

It’s okay to be scared, but you can’t let fear get in the way of achieving your dreams. Acknowledge the fear, then continue and show the fear who’s boss!

5.   Be brave enough to stop and listen.

We don’t always know the answers, and that can be hard to admit. Make sure to stop and really hear what others have to say – you never know what you’ll learn.

6.   Never accept defeat.

The only time you ever really fail is when you let defeat win. You’ll have setbacks, everyone does – but you have to keep going.

McDonald Inc. delivers face to face workshops and programs plus online self-paced and online group Courageous Leadership programs that build courageous leaders and businesses. Find out more here.

7.    Do what scares you.

We often learn the most valuable lessons from doing things that scare us. They show us that we can do what we thought was impossible and that we’ll come out the other side.

8.   Learn to silence your inner critic.

We all have that little voice in our head telling us negative things; that we can’t do something or that we’ll fail. Tell that voice that it doesn’t know what it’s talking about, and squash the ANTs with positive thoughts.

9.   Love yourself because of your flaws, not in spite of them.

We may not like every part of ourselves, but we have to learn to love the things we perceive as flaws. Embrace your flaws; they’re part of what makes you YOU – and you’re amazing just the way you are.

10. Be the bigger person in all interactions.

Sometimes people are going to say or do nasty things to us, and while retaliating might feel good in the moment all it does is create further problems. Stop, take a deep breath, and respond in a calm and thoughtful way instead.

11. Be open to new ideas, thoughts and experiences.

If you stay stuck in your own little box and never take on new experiences, you’re only hurting yourself. To grow and excel, you need to accept new ideas and ways of thinking to change your outlook.

12. Don’t be afraid to fail.

Everyone encounters failure throughout their life. The important thing is that you don’t let it stop you; look for the lessons you can learn from what’s happened. That way you can do better next time.

About McDonald Inc.

Our Online Programs and Modules

Our Leadership Legacy

At McDonald Inc., we know that courageous leaders inspire courageous action. For more than 20 years our founder Sonia McDonald has been nurturing executives, businesses and leadership teams through leadership coaching, workshops and leadership programs.

We don’t just train your employees we transform them into courageous leaders. Whether you are looking to continue to develop your high performing leaders and teams or need help turning around a poor leadership culture, McDonald Inc. offers in-house programs and coaching.


To foster courageous leadership in organisations across the globe by training, mentoring and coaching emerging leaders, team leaders, managers and executives.


At McDonald Inc. we seek to foster courageous and kind leadership so that the people leave work smiling each day, in turn creating more prosperous and successful businesses.

Brand Values

McDonald Inc. develops the skills, confidence, and leadership of leaders at any point in their journey as well as facilitating cultural transformation. We benefit our clients by assisting them to have higher staff retention, improved performance through teamwork and an overall more profitable bottom line.

Contact us

Website – https://www.mcdonaldinc.com.au/

Email – letschat@mcdonaldinc.com.au

Phone – 1300 719 665

About the Author Sonia McDonald CEO of McDonald Inc and LHQ

Sonia McDonald believes we should lead with kindness, from the heart, doing rather than telling and is known for her mantra ‘Just lead’. She leads by example in all these areas and through her one on one practical coaching, leadership training for teams and organisations encourages others to do the same. Sonia has helped hundreds of people on their leadership journey to become the best version of themselves and in turn, inspire and bring out the best in others.

For more than 25 years, Sonia has been on the front lines of HR. She has held leadership positions worldwide and through experience, research and study come to realise what it takes to be a truly great leader.

Sonia has an ability to speak bravely and authentically about her own development as a leader, personal and career challenges in a way which resonates with her audience. She is recognised as a LinkedIn influencer and has become an in-demand keynote speaker, starts important conversations.

She is an award-winning published author and writes regularly for publications such as The Australian, HRD Magazine, Smart Healthy Women and Women’s Business Media. Sonia has become recognised for her commentary around the topic of leadership, developing work-life balance, championing the up and coming leaders of tomorrow and advocating for women in business and male-dominated industries.

Keynote Topics

Sonia will give you peace of mind when booking a speaker. She is a proven world-class professional speaker with the skills to “rock an audience”. Her energy, empathy, kindness, sensitivity, and humour will enhance any event she appears.

1. Leadership Attitude

2. Just Rock It

3. Leadership for Small Business

4. Leading the Next Generations

5. Courageous Leadership

6. Future Leaders of Leadership

7. New Kindness of Leadership